Get to know us

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44ounces has been on the bleeding edge of data-driven strategic communications for non-profits, media organizations and political entities since its founding in 2009, pioneering the ability to identify, measure and connect organizations to their next best customers, voters, stakeholders or communities. Using advanced analytics on a combination of client-internal and third-party data, 44ounces can determine what motivates a target market to take action, whether that action is a purchase, a donation or a vote.

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Chelsea Robarge Fife

Managing Director

Michael Fife

Director Emeritus

Chelsea is a seasoned executive with over 20 years of experience across diverse sectors such as financial services, healthcare, non-profits, and politics. Her journey began at Harpo, Inc. and A&E Television, where she crafted uplifting stories that seamlessly integrated smart product placements. Utilizing her extensive background, Chelsea now specializes in helping clients navigate the complexities of data-driven communications. By blending data intelligently, she empowers organizations to extract strategic insights that fuel impactful marketing communications programs. With a keen eye for detail and a passion for innovation, Chelsea is dedicated to driving her clients' success in an ever-evolving marketplace.

Mike is a distinguished leader in the advanced analytics space, bringing a wealth of experience from his time in information services, technology, and financial services where he worked with household names such as Discover, Caterpillar, Wells Fargo, American Express, Citi, Experian, Dun & Bradstreet and others. His expertise lies in building and deploying innovative platforms and software that facilitate real-time decision-making, enabling organizations to harness data effectively. Throughout his career, he has demonstrated a strong ability to transform complex data into actionable insights, empowering teams to make informed choices quickly.

Our Offices

299 South Main Street, #1300, Salt Lake City, UT 84111

(415) 226-9401